Branded residences are revolutionizing the luxury real estate sector in Spain. These exclusive developments, backed by renowned brands, combine high-level design with top-tier services, making them an increasingly attractive option for high-net-worth buyers. Below, we explore the most prominent cities and the most impressive projects within this trend.
Leading Cities: Madrid and Málaga
In the luxury sector, branded residences stand out for their prime locations. Cities such as Madrid, Marbella, Barcelona, and the Canary Islands have embraced this type of project. However, Marbella and Madrid are the epicenters of this phenomenon. Marbella, known for its exclusivity, currently hosts 12 branded residences projects. Meanwhile, Madrid has positioned itself as an internationally sought-after luxury destination, attracting investors, particularly from Latin America. Prestigious hotel brands such as Four Seasons and Mandarin Oriental already have a presence in the capital, reinforcing its rise in the luxury real estate market.
Types of Branded Residences
Branded residences are divided into two main categories. On one hand, those associated with hotel chains, which are the most common and offer luxury services comparable to five-star hotels. These residences feature 24-hour security, fine dining restaurants, spas, concierge services, and more. Brands such as Four Seasons, Hilton, and Marriott are some of the most recognized names in this sector.
On the other hand, there are residences backed by non-hotel luxury brands. Fashion houses like Fendi, Dolce & Gabbana, and Versace have entered this market, as have luxury car brands such as Lamborghini and Bentley. These properties offer exclusive design and, like hotel-associated residences, include high-level services for their owners.
The 10 Most Notable Projects
- Mandarin Oriental Residences in Madrid
Located in the exclusive Salamanca district, this project offers 30 luxury residences ranging from 180 to 283 m². The penthouses include private pools and panoramic views. Prices reach up to €25,000 per square meter, and the project has seen tremendous sales success
- Design Hills by Dolce & Gabbana in Marbella
Set on over 90,000 m², this development consists of five buildings with interiors designed by Dolce & Gabbana Casa. Completion is expected in 2026, with prices starting at €4 million.
- Tierra Viva by DarGlobal & Lamborghini in Benahavís
This luxury villa project near Marbella includes 53 homes inspired by Lamborghini’s aesthetic, with prices ranging from €4 to €8 million.
- Leiro Residences at Higuerón Resort, Fuengirola
Operated by Hilton, this development features 26 apartments and penthouses, along with 6 villas. It offers access to a spa, a Michelin-starred restaurant, and a beach club. Prices range from €1 to €2 million. - SLS Madrid Infantas Residences
The first project by Ennismore in Spain offers 33 residences with five-star hotel services, as well as amenities like an indoor pool, gym, and private cinema. - Versace Villas in Marbella
In collaboration with RG Developers, Versace will design these exclusive villas in Nueva Andalucía, with prices exceeding €10 million.
- Fairmont Residences at La Hacienda Links Golf Resort, Cádiz
This development combines a luxury resort with 51 residences featuring private pools and access to a 2,000 m² spa. - Epic Marbella by Fendi
Promoted by Sierra Blanca Estates, this project includes 56 apartments and penthouses with Fendi designs, with prices ranging from €4.9 to €12.5 million.
- Karl Lagerfeld Villas in Marbella
These five villas reflect Lagerfeld’s passion for architecture, combining sustainable design with luxury. Some of the properties have reached prices of up to €15 million.
- Ellie Saab Villas in Marbella
In collaboration with Urbania, these five exclusive villas feature minimalist, contemporary design. With infinity pools and private gyms, prices start at €8.3 million.
A Growing Market
The rise of branded residences in Spain aligns with the increasing international interest in the luxury real estate sector. Cities like Marbella and Madrid continue to solidify their positions as preferred destinations, offering residences that not only guarantee exceptional design and services but also provide an unparalleled living experience.
Article by Dust and Sand Luxury Homes
